Digital marketing is a trendy term that refers to using digital channels like the internet, social media, email, and search engines to promote a business. However, some people may not fully understand what it involves. It’s essential to learn about the basics of digital marketing to maximize its benefits for your business.

As a beginner in digital marketing, you may have questions about what it all means and how to get started. Fortunately, we’ve got your back! We’ve answered some of the most common questions that arise for digital marketing learners, so you can get a better understanding of the basics.

1) What is digital marketing in Pakistan?

When we talk about digital marketing at a global level, it primarily is the practice of promoting products or services using digital technologies and channels such as search engines, social media, email, and websites. It involves using various strategies and tactics to reach a target audience and persuade them to take action, such as buying a product, signing up for a service, or subscribing to a newsletter. In simpler terms, digital marketing is about using the internet to advertise and sell products or services to people who are interested in them.

In Pakistan this industry is rapidly growing, as more businesses are recognizing the importance of having a strong online presence to reach their target audience. Some common digital marketing strategies used in Pakistan include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and mobile marketing. These strategies are used to increase brand awareness, generate leads, drive website traffic, and ultimately, increase sales.

2) What is the meaning of digital agency?

In today’s fast-paced digital world, having a personal digital agency may seem like the solution to all your marketing woes. But before diving headfirst into the world of digital agencies, it’s essential to understand what exactly this means.A digital agency  provides you with services related to digital marketing, advertising, and web development. These agencies specialise in helping businesses establish their online presence, improve their visibility, and attract more customers through digital channels such as search engines, social media, email, and mobile apps. The ultimate goal of a digital agency is to help their clients achieve their business objectives through effective digital marketing strategies. This can include increasing brand awareness, generating leads, driving sales, and building customer loyalty. To achieve these goals, digital agencies typically use a combination of data-driven insights, creativity, and technology to deliver results for their clients.

3) How is external marketing different from in house marketing?

In-house marketing is when a business has its own team of marketing professionals, while external marketing involves contracting a marketing agency. In-house marketing gives businesses complete control over their marketing strategy and allows for a more personalised approach. On the other hand, external digital marketing agencies bring a broader range of expertise and cost savings but may have less control over the marketing strategy. Ultimately, the decision between in-house and external marketing will depend on the specific needs, goals, and resources of the business.

4) How do I start a digital marketing agency?

Digital marketing is certainly a buzzword in today’s world, with businesses of all sizes striving to harness the power of the internet to reach their target audience. While many people talk about the importance of digital marketing, few discuss the small yet necessary details of starting a digital marketing agency.

Starting a digital agency is no easy task. It requires extensive planning, research, and strategic thinking. From building a strong brand identity to developing a comprehensive business plan, there are numerous steps involved in creating a successful digital marketing agency. Here’s a rough framework to give your agency the best chance of starting strong:

• Pick a service or complimentary services to offer, such as SEO, social media, website design, etc.
• Choose a niche and drill down explicitly on the businesses within that niche to stand out from the competition.
• Market yourself through creating a website, cold calling/emailing, creating a portfolio, content marketing, and building social media accounts.
• Nail down service delivery by building systems and delegating repetitive tasks to computers or affordable labour. Remember that as an agency owner, your time should be spent on building systems and finding new clients.

5) How much do you earn in digital marketing in Pakistan?

The salary in digital marketing in Pakistan varies depending on various factors, including the level of experience, specific job role, and the company or industry you work in. Entry-level positions can expect to earn around PKR 30,000 to PKR 50,000 per month, while experienced professionals in senior roles can earn over PKR 200,000 per month.

According to Payscale, the average salary for a Digital Marketing Manager in Pakistan is around PKR 600,000 per year, while a Digital Marketing Executive can expect to earn around PKR 300,000 per year. However, it’s important to note that these are just estimates, and actual salaries may vary depending on several factors.

6) What is the job duty of a digital marketing agency?

A digital marketing agency is like a master chef who creates a delicious meal by carefully selecting the right ingredients and cooking techniques. Instead of food, a digital marketing agency creates a winning recipe for their clients by using the best digital marketing channels and tactics to reach and engage their target audience. They conduct research, create content, manage online ads, and stay up-to-date with the latest trends to help their clients achieve their marketing goals. In short, a digital marketing agency helps businesses succeed in the online world, one ingredient at a time.

7) How do I get digital marketing clients?

In order to get clients in a digital marketing agency fast you have to imagine you’re a digital marketing superhero on a mission to save businesses from the evil clutches of bad marketing. Your job is to use your superpowers to attract new clients quickly and help them achieve their marketing goals. Here are some of the weapons in your arsenal:

• Your x-ray vision: Use your x-ray vision to see into the hearts and minds of potential clients. Offer them a free consultation and show them how your agency can solve their marketing challenges.
• Your social media shield: Create a strong social media presence for your agency and use it to shield your clients from bad marketing. Post regular updates, share valuable content, and engage with your followers to build a loyal community.
• Your search engine laser beam: Use your search engine laser beam to target potential clients who are searching for digital marketing services online. Use keywords, paid advertising, and other tactics to show up at the top of search results and attract their attention.
• Your networking web: Spin a networking web around the city and attend events where you can meet potential clients and other industry professionals. Use your web to build relationships, share your expertise, and expand your reach.
• Your special offer cape: Wear your special offer cape and offer new clients a discount or promotion if they sign up for your services within a specific timeframe. This can help incentivize them to choose your agency over others.

With your superpowers and weapons in hand, you’re ready to save the day and help businesses thrive in the digital world!

7) What is SEO in digital marketing?

SEO or search engine optimization is similar to a treasure map that guides customers to your business. Your website is the treasure, and SEO is the key that unlocks its potential. Think of it as a secret weapon that helps you stand out in a crowded digital marketplace.

It Involves optimising your website’s content and structure to rank higher in search engine results pages (SERPs). This means using keywords, meta descriptions, and other tactics to help search engines understand what your website is about and how it can help users. By doing so, you can attract more organic traffic to your website, which can lead to more business leads and sales.

But SEO is more than just a technical process. It’s also about creating high-quality content that resonates with your target audience. This means understanding their needs, pain points, and desires, and crafting content that speaks directly to them. By doing so, you can build trust and credibility with your audience and establish yourself as an authority in your industry.

So, why is SEO so important in digital marketing? Because it can have a huge impact on your business’s success. By ranking higher in search results, you can attract more website traffic, generate more business leads, and increase your revenue. Plus, because SEO is a long-term strategy, the benefits can continue to pay off for years to come.

In conclusion, digital marketing has become an integral part of modern business. It involves using various digital channels and tools to reach potential customers and promote products or services. Despite its popularity, many people still have questions about digital marketing. Some of the most frequently asked questions have been answered for you. Hope you find this helpful

At Markit Media; A Creative Digital Marketing Agency we offer 𝙁𝙪𝙡𝙡 𝙎𝙩𝙖𝙘𝙠 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 including  e-commerce,web development, digital brand management, PPC, SEO, and social listening, we offer a wide range of services to help you succeed in the digital world. Book a free consultation now: www.themarkitmedia.com.