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Part of Performance Marketing
Performance Marketing

TikTok Ads

Connect with highly engaged audiences through the fastest-growing short-form video platform. We create and manage TikTok ad campaigns that feel native to the platform, leveraging Spark Ads, in-feed placements, and creator partnerships to drive awareness, traffic, and conversions.

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What This Service Includes

A practical breakdown of the work we can take ownership of within this service.

  • 1Short-form video ad creation tailored to TikTok's native content style, ensuring ads feel organic and engaging rather than disruptive to the user experience.
  • 2Spark Ads campaigns that amplify existing organic content from your account or creator partners, combining authentic content with paid distribution for stronger engagement.
  • 3TopView and branded takeover placements for maximum visibility, placing your brand front and center when users open the app for high-impact awareness campaigns.
  • 4In-feed video ads with clear calls to action, optimized for objectives including traffic, app installs, conversions, and lead generation within TikTok Ads Manager.
  • 5Interest-based, behavioral, and custom audience targeting using TikTok's audience tools, including website visitor retargeting and lookalike audiences built from your customer data.
  • 6Creator partnership strategy and management, identifying relevant creators for branded content collaborations that extend your reach to established, engaged communities.

What the Engagement Is Designed to Improve

The exact KPIs depend on your objective, but these are the outcomes this work is built to support.

Access to a highly engaged audience with strong organic reach potential
Native ad formats that blend seamlessly with user-generated content
Lower cost per impression compared to more saturated platforms
Spark Ads leverage authentic content for higher credibility and engagement
Ideal for reaching younger demographics and early adopters
Full-funnel campaign options from awareness to direct-response conversions
How We Deliver It

Clear Scope, Clear Ownership, Clear Next Steps

The exact execution changes by service and client, but the operating principle stays consistent: understand the current state, define the work, execute it properly, validate the result, and keep improving what matters.

01

Audit

Review the current setup, goals, constraints, data, assets, competitors, and the most important problems to solve.

02

Plan

Define priorities, deliverables, ownership, dependencies, timeline, and how success will be measured.

03

Execute

Build, configure, create, produce, or implement the agreed work with documented review points.

04

Validate

Check quality, tracking, functionality, delivery, or campaign readiness before treating the work as complete.

05

Improve

Use performance data and feedback to decide what to refine, scale, test, or prioritize next.

Platforms & Tools

Technology We Work With

We choose the platform around the workflow, data, ownership and growth requirements rather than forcing every project into one tool.

TikTok
TikTok
Google Analytics
Google Analytics

GA4

Shopify
Shopify

Pixel integration

Google Tag Manager
Google Tag Manager
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Tell Us About the Work You Need

Share your current setup, the result you want, what has already been tried, and where you need our team to take ownership. We will use that context to recommend the right scope for tiktok ads.

Short-form video ad creation tailored to TikTok's native content style, ensuring ads feel organic and engaging rather than disruptive to the user experience.
Spark Ads campaigns that amplify existing organic content from your account or creator partners, combining authentic content with paid distribution for stronger engagement.
TopView and branded takeover placements for maximum visibility, placing your brand front and center when users open the app for high-impact awareness campaigns.
In-feed video ads with clear calls to action, optimized for objectives including traffic, app installs, conversions, and lead generation within TikTok Ads Manager.

Request a TikTok Ads Quote

Service Family

More Performance Marketing Services

View Performance Marketing overview →
Google AdsMeta AdsLinkedIn AdsMicrosoft AdsPinterest AdsX AdsYouTube AdsPPC ManagementRetargeting
FAQ

Common Questions

Is TikTok advertising right for my business?
TikTok works for a wide range of industries, not just brands targeting Gen Z. If your product or service can be demonstrated or explained through short-form video, TikTok advertising is worth testing.
What are Spark Ads?
Spark Ads let you boost organic TikTok posts, either from your own account or from creators, as paid ads. They maintain the native feel while benefiting from paid targeting and scale.
Do I need to create video content for TikTok ads?
Yes, video is the primary format on TikTok. We can help produce short-form video content or work with creators to develop authentic ad creative that fits the platform.
How does TikTok targeting compare to Meta?
TikTok offers interest, behavior, and demographic targeting along with custom and lookalike audiences. While its audience data is newer, the platform's algorithm is highly effective at finding receptive users based on content engagement patterns.
What is the minimum budget for TikTok ads?
TikTok has minimum spend requirements at the campaign and ad group level. We recommend a budget sufficient to exit the learning phase and gather meaningful performance data, which we discuss during onboarding.

Ready to Get Started?

Tell us what you need, what is already in place, and the result you want from tiktok ads.

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